Instagram continues to surprise its users with new functions that open huge opportunities for marketing, content search and an account promotion. The service has over 800 million monthly active users who share photos, text content, run contests, giveaways and, in general, take the maximum advantage of Instagram. Of course, most people have already tried Instagram stories and live video streams. It helped users to become closer to their audience and communicate with them without any boundaries.
Good news: now you can follow hashtags on Instagram
As far as tags are one of the most important service elements, Instagram team have recently launched a new function: now you can follow Instagram hashtags! This update is considered to be very significant because it allows to subscribe to topics of interest just by following a tag. Sounds impressive, right? Basically, profile owners used hashtags on Instagram to find all topic-related pictures and posts. It is a very convenient solution not only for searching, but for getting Instagram followers and likes as well. People use popular hashtags to promote their accounts and even create their own ones to make account navigation easier.
With this new feature, a user can follow Instagram hashtags and spend less time on searching for a particular subject. The only thing you need is to subscribe to a tag you need and all related posts will appear in your feed. Nothing’s difficult, isn’t it? The service will select several top posts using this tag and will show it to you. For example, you are greatly interested in #workout tag but it is so tiresome to search for necessary posts manually. Now you can forget about all difficulties! Don’t hesitate to follow tags and enjoy reading relevant posts and looking at photos and videos describing a topic.
So, how to follow hashtags on Instagram?
OK, I know what you’re thinking about: how to follow hashtags on Instagram? Believe me, the procedure is as easy as ABC! To get started following a favorite hashtag, just type it in a search field (or tap on a tag from any post), and click a special button. That’s all. You will see both, related posts and stories, in your feed, so, you won’t miss anything important happening in your area of interest. But, be aware – if your account is public, everyone will be able to see tags you are subscribed to.
Let’s be honest, tags are a tricky thing and it is not always easy to find a specific hashtag and not to get lost in this wood. However, experienced users know how to cope with this task. There are many secrets that help to subscribe to right hashtags on Instagram and get targeted information without reviewing tons of unnecessary posts. To get rid of this, the platform allows to filter unrequired posts by selecting the option “Don’t show for this hashtag”.
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Will this innovation significantly change Instagram algorithms?
It goes without saying that every service innovation influences its operation principles to some extent. Account owners get more functionality for developing their personal profiles or increasing a brand awareness. Actually, hashtags for Instagram are a powerful marketing tool. They are oriented towards gaining followers, getting more likes and involving target audience into a profile.
The new function can change the way users find accounts. It opens the door for taking a different approach to followers gaining because people can simply follow tags instead of accounts. Due to the fact that the service will choose top posts to show for a hashtag, the number of post likes will be a vital feature determining its visibility to audience. That’s why content quality keeps being the main aspect that influences audience grow. Nevertheless, accounts get the opportunity to dig a little deeper and be represented to wider audience without inventing complex methods.
To sum up, Instagram innovations are focused on progressing its communicative and interactive functions. The platform allows people to discover the world, get new friends, share opinions and showcase products or services. Hashtags following is beneficial for both, users who want to promote their accounts and people who want to acquire new information on this service. So, the platform has provided us with yet another chance to get the most out of its entertaining, inspirational and challenging content world.
